Audi to Buy Ducati

Wednesday, March 14, 2012 – Audi has struck an exclusive deal with Ducati to have the first buying rights of the company.

Earlier last month Ducati’s chairman made the shocking announcement that Investindustrial SpA, the Milan-based private-equity firm which currently owns Ducati, was reportedly looking to hand off the company to a new partner. One that could be considered a “world-class industrial partner” with enough manufacturing resources to expand the yearly output of the beautiful Italian bikes past their current 40,000.

Since the announcement, rumors have been flying over who might pick up the growing motorcycle company. Of the prospective buyers? While Harley-Davidson and BMW were thrown out there, the favorite came down to Volkswagen’s premium European car manufacturer Audi.

While nothing is set in stone, has revealed that Audi is potentially a serious buyer who will make the announcement of whether or not they’ll pick up the price tag or pass it on to the next prospective buyer mid April. But history and common sense say that they won’t miss this chance to saddle up next to their long time rival BMW, especially since rumor has had them gazing at other motorcycle companies such as German motorcycle company Horex for some time. And with their extensive production and shipping capabilities, Audi looks to be a perfect for the growth of Ducati.

For more info on why Ducati is being sold, check out For Sale: Ducati.

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