Motorcycle Throwback - The 1924 Brough Superior SS100
 
Wednesday, June 22, 2011

Motorcycle Throwback - The 1924 Brough Superior SS100


The 1924 Brough Superior SS100 was one of the first customizable motorcycles.

During the first years of the motorcycle frenzy when new manufacturers were popping up right and left and motorcycle designs were rapidly evolving, Europe was improving motorcycles in leaps and bounds. This evolutionary trend was further exemplified by the Brough Superior SS100. Introduced by George Brough in 1924 in Nottingham, England, this bike would later become known as the ""Rolls Royce of Motorcycles"" and was one of the first and most customizable motorcycles.

Produced from 1924 till 1940, Brough encouraged each of his individual buyers to express their specific wants and needs for their bike and made each one specific to the owner. In order to do this, parts to make the motorcycles were purchased from various suppliers and then hand built to fit the needs of the buyer and make each bike unique. Even the handlebars were sculpted to fit the individual rider. This freedom to buy parts, rather than manufacture them in-house, also allowed for Brough to quickly adapt his design with the industry's evolutions and keep up with the newest and most advanced technology. In the fist year, Brough produced approximately 70 of his motorcycles, each of which was unique in its own way.

However, each motorcycle was also guaranteed to be up to certain standards. From 1924 to 1936, the Brough Superior SS100 ran off of a twin-cam KTOR JAP v-twin. This allowed for Brough to keep his motorcycles both lightweight and powerful. The first of these motorcycles were guaranteed to reach at least 100 mph, an exceptional speed for commercial motorcycles at that time. And these machines only got faster over the years.

Lawrence of Arabia was known to have purchased a 1925 Brough Superior SS100 and would later die due to head injuries (he wasn   The 1929 Brough Superior SS100 would became known as the ""worlds most expensive motorcycle"" in 2010 when it was purchased in 2010 at an action for an insane price.
Lawrence of Arabia was known to have purchased a 1925 Brough Superior SS100 and would later die due to head injuries (he wasn't wearing a helmet) after he crashed on one in 1935.   The 1929 Brough Superior SS100 would became known as the ""worlds most expensive motorcycle"" in 2010 when it was purchased in 2010 at an action for an insane price.

To this day, the Brough Superior SS100 is revered. In 2008, long after Brough had stopped making his motorcycles, a 1936 model was bought at the Stafford motorcycle show for a large sum of �166,500. This purchase set the world record for the highest price ever paid for a British motorcycle at an auction. The record was then later beat in 2010 by the purchase of another Brough Superior SS100 when a 1929 model was sold for a whopping �286,000 at the Haynes International Motor Museum.

Though it may be common for motorcycles to be unique to the individualized today, in the early years of motorcycle manufacturing, models were usually produced in mass and then sold to the public. Yet the quality and the individuality of the Brough Superior SS100 made it one of the most well known and revolutionary motorcycles of the time.




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